Gather 'round the campfire and enjoy this stupendous direct mail piece by Swink. Although the design and color palette are both top notch, the real joy comes in the die cutting. The promo is designed to be deconstructed -- pop out the die cut pieces and construct your very own campsite. Then, share in the collective warmth and let the conversation flow. (I'm guessing that at $7 a pop to produce, Swink would prefer you talk about their mailer.) Cute as can be.
Many more pics via the link above.
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